Marketing management a relationship approach
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Pearson/Prentice Hall
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18402 | ||
| 005 | 20220603120102.0 | ||
| 010 | |a 0-273-64378-9 | ||
| 100 | |a 20220603d2003####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Marketing management |e a relationship approach |f Svend Hollensen | |
| 210 | |a Harlow |c Pearson/Prentice Hall |d c2003 | ||
| 215 | |a xxvi, 787 p. |c fig., tabl. |d 25 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Relationship marketing | |
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Relationship marketing |x Case studies | |
| 606 | 0 | |a Πελατειακές σχέσεις | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Hollensen |b Svend |4 070 | |
| 709 | |a Pearson/Prentice Hall | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20220603 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20220603 |h 658.8 HOL |p 000045580 |q 000045580 |t BK |y 23 |z 1 | ||
| 909 | |b 044489 | ||
| 960 | |a ΙΟΥΝΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
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|---|---|
| author | Hollensen Svend |
| author_facet | Hollensen Svend |
| author_role | 070 |
| author_sort | Hollensen Svend |
| author_variant | h s hs |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| format | Book |
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|
| id | lib2_1/18402 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-273-64378-9 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xxvi, 787 p. fig., tabl. 25 cm. |
| publishDate | 2003 |
| publisher | Pearson/Prentice Hall |
| record_format | marc |
| spelling | 20220603d2003####m y0grey0103 ba eng Marketing management a relationship approach Svend Hollensen Harlow Pearson/Prentice Hall c2003 xxvi, 787 p. fig., tabl. 25 cm. Includes bibliographical references and index Relationship marketing Marketing Management Relationship marketing Case studies Πελατειακές σχέσεις Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ 658.8 Hollensen Svend 070 Pearson/Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220603 AACR2 INST LIBRARY 20220603 658.8 HOL 000045580 000045580 BK 23 1 |
| spellingShingle | Hollensen Svend Marketing management a relationship approach Relationship marketing Marketing Management Relationship marketing Case studies Πελατειακές σχέσεις Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing management a relationship approach |
| title_auth | Marketing management a relationship approach |
| title_full | Marketing management a relationship approach Svend Hollensen |
| title_fullStr | Marketing management a relationship approach Svend Hollensen |
| title_full_unstemmed | Marketing management a relationship approach Svend Hollensen |
| title_short | Marketing management |
| title_sub | a relationship approach |
| topic | Relationship marketing Marketing Management Relationship marketing Case studies Πελατειακές σχέσεις Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Relationship marketing Marketing Management Relationship marketing Case studies Πελατειακές σχέσεις Μάρκετινγκ Διοίκηση και οργάνωση |