Strategic market management
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Wiley, J.
|
| Έκδοση: | 6th ed. |
MARC
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| 010 | |a 0-471-41572-3 | ||
| 100 | |a 20220602d2001####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Strategic market management |f David A. Aaker | |
| 205 | |a 6th ed. | ||
| 210 | |a New York |c Wiley, J. |d c2001 | ||
| 215 | |a xiv, 338 p. |c fig. |d 23 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Strategic planning | |
| 606 | 0 | |a Marketing research | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 606 | 0 | |a Στρατηγικός σχεδιασμός | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Aaker |b David A. |4 070 | |
| 709 | |a Wiley, J. | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20220602 |g AACR2 | ||
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| 909 | |b 044507 | ||
| 909 | |b 044508 (c.2) | ||
| 960 | |a ΙΟΥΝΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240129601536 |
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| author | Aaker David A. |
| author_facet | Aaker David A. |
| author_role | 070 |
| author_sort | Aaker David A. |
| author_variant | a d a ada |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 6th ed. |
| format | Book |
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|
| id | lib2_1/18401 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-471-41572-3 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xiv, 338 p. fig. 23 cm. |
| publishDate | 2001 |
| publisher | Wiley, J. |
| record_format | marc |
| spelling | 20220602d2001####m y0grey0103 ba eng Strategic market management David A. Aaker 6th ed. New York Wiley, J. c2001 xiv, 338 p. fig. 23 cm. Includes bibliographical references and index Marketing Management Strategic planning Marketing research Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ 658.8 Aaker David A. 070 Wiley, J. GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220602 AACR2 INST LIBRARY 20220602 658.8 ΑΑΚ 000045560 000045560 BK 23 1 INST LIBRARY 20220602 658.8 ΑΑΚ 000045561 000045561 BK 0 2 |
| spellingShingle | Aaker David A. Strategic market management Marketing Management Strategic planning Marketing research Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| title | Strategic market management |
| title_auth | Strategic market management |
| title_full | Strategic market management David A. Aaker |
| title_fullStr | Strategic market management David A. Aaker |
| title_full_unstemmed | Strategic market management David A. Aaker |
| title_short | Strategic market management |
| topic | Marketing Management Strategic planning Marketing research Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Management Strategic planning Marketing research Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Στρατηγικός σχεδιασμός |