Direct marketing An integrated approach
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin/McGraw-Hill
|
| Σειρά: | The Irwin/McGraw-Hill Series in Marketing |
MARC
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|---|---|---|---|
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| 010 | |a 0-256-19783-0 | ||
| 010 | |a 0-07-115951-7 | ||
| 035 | |l 10010018 | ||
| 100 | |a 20000920d1998 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Direct marketing |e An integrated approach |f William J. McDonald | |
| 210 | |a Boston |c Irwin/McGraw-Hill |d c1998 | ||
| 215 | |a xviii, 534 p. |c diagr., tabl. |d 25 cm. |e 4 computer disks | ||
| 225 | 2 | |a The Irwin/McGraw-Hill Series in Marketing | |
| 320 | |a Includes bibliographical references and index | ||
| 410 | 1 | |t The Irwin/McGraw-Hill Series in Marketing | |
| 606 | 0 | |a Άμεσο μάρκετινγκ |x Μελέτες περιπτώσεων | |
| 606 | 0 | |a Μάρκετινγκ |x Βάσεις δεδομένων | |
| 606 | 0 | |a Telemarketing | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.84 | ||
| 700 | 1 | |a McDonald |b William J. | |
| 709 | |a Irwin/McGraw-Hill | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20001211 |h 658.84 MCD |p 000013164 |q 000013164 |t BK |y 23 |z 1 | ||
| 901 | |a ΦΑΣΗ 11 | ||
| 909 | |b 019708 | ||
| 960 | |a ΣΕΠΤΕΜΒΡΙΟΣ 2000 | ||
| 970 | |a ΜΠΑΜΠΑΗ |b ΛΙΤΣΑ |z 2000-09 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545239026499584 |
|---|---|
| author | McDonald William J. |
| author_facet | McDonald William J. |
| author_role | |
| author_sort | McDonald William J. |
| author_variant | m w j mwj |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.84 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 |
| format | Book |
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|
| id | lib2_1/1727 |
| illustrated | Not Illustrated |
| institution | University of West Attica |
| isbn | 0-256-19783-0 0-07-115951-7 |
| language | English |
| physical | xviii, 534 p. diagr., tabl. 25 cm. 4 computer disks |
| publishDate | 1998 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| series2 | The Irwin/McGraw-Hill Series in Marketing |
| spelling | 20000920d1998 0grey0105 ba eng Direct marketing An integrated approach William J. McDonald Boston Irwin/McGraw-Hill c1998 xviii, 534 p. diagr., tabl. 25 cm. 4 computer disks The Irwin/McGraw-Hill Series in Marketing Includes bibliographical references and index Άμεσο μάρκετινγκ Μελέτες περιπτώσεων Μάρκετινγκ Βάσεις δεδομένων Telemarketing ΜΑΡΚΕΤΙΝΓΚ 658.84 McDonald William J. Irwin/McGraw-Hill GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20001211 658.84 MCD 000013164 000013164 BK 23 1 |
| spellingShingle | McDonald William J. Direct marketing An integrated approach Άμεσο μάρκετινγκ Μελέτες περιπτώσεων Μάρκετινγκ Βάσεις δεδομένων Telemarketing ΜΑΡΚΕΤΙΝΓΚ |
| title | Direct marketing An integrated approach |
| title_auth | Direct marketing An integrated approach |
| title_full | Direct marketing An integrated approach William J. McDonald |
| title_fullStr | Direct marketing An integrated approach William J. McDonald |
| title_full_unstemmed | Direct marketing An integrated approach William J. McDonald |
| title_short | Direct marketing |
| title_sub | An integrated approach |
| topic | Άμεσο μάρκετινγκ Μελέτες περιπτώσεων Μάρκετινγκ Βάσεις δεδομένων Telemarketing ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Άμεσο μάρκετινγκ Μελέτες περιπτώσεων Μάρκετινγκ Βάσεις δεδομένων Telemarketing |