Direct marketing An integrated approach
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| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
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| Series: | The Irwin/McGraw-Hill Series in Marketing |
| Physical Description: | xviii, 534 p. diagr., tabl. 25 cm. 4 computer disks |
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| ISBN: | 0-256-19783-0 0-07-115951-7 |