McDonald William J. (1998). Direct marketing: An integrated approach. Irwin/McGraw-Hill.
Chicago Style (17th ed.) CitationMcDonald William J. Direct Marketing: An Integrated Approach. Irwin/McGraw-Hill, 1998.
MLA (8th ed.) CitationMcDonald William J. Direct Marketing: An Integrated Approach. Irwin/McGraw-Hill, 1998.
Warning: These citations may not always be 100% accurate.