Concurrent marketing Integrating product, sales, and service
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Harvard Business School
|
MARC
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| 010 | |a 0-87584-444-8 | ||
| 035 | |l 10010014 | ||
| 100 | |a 20000920d1995 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Concurrent marketing |e Integrating product, sales, and service |f Frank V. Cespedes | |
| 210 | |a Boston |c Harvard Business School Press |d c1995 | ||
| 215 | |a xxvii, 307 p. |c diagr., tabl. |d 25 cm. | ||
| 320 | |a Bibliography : p.283-296 | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Εξυπηρέτηση πελατών | |
| 606 | 0 | |a Πώληση |x Διοίκηση και οργάνωση | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Cespedes |b Frank V. |f 1950- | |
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| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
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| 960 | |a ΣΕΠΤΕΜΒΡΙΟΣ 2000 | ||
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Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545238911156225 |
|---|---|
| author | Cespedes Frank V. 1950- |
| author_facet | Cespedes Frank V. 1950- |
| author_role | |
| author_sort | Cespedes Frank V. 1950- |
| author_variant | c f v cfv |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| format | Book |
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|
| id | lib2_1/1716 |
| illustrated | Not Illustrated |
| institution | University of West Attica |
| isbn | 0-87584-444-8 |
| language | English |
| physical | xxvii, 307 p. diagr., tabl. 25 cm. |
| publishDate | 1995 |
| publisher | Harvard Business School |
| record_format | marc |
| spelling | 20000920d1995 0grey0105 ba eng Concurrent marketing Integrating product, sales, and service Frank V. Cespedes Boston Harvard Business School Press c1995 xxvii, 307 p. diagr., tabl. 25 cm. Bibliography : p.283-296 Includes index Μάρκετινγκ Διοίκηση και οργάνωση Εξυπηρέτηση πελατών Πώληση Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ 658.8 Cespedes Frank V. 1950- Harvard Business School GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20001211 658.8 CES 000013149 000013149 BK 23 1 |
| spellingShingle | Cespedes Frank V. 1950- Concurrent marketing Integrating product, sales, and service Μάρκετινγκ Διοίκηση και οργάνωση Εξυπηρέτηση πελατών Πώληση Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| title | Concurrent marketing Integrating product, sales, and service |
| title_auth | Concurrent marketing Integrating product, sales, and service |
| title_full | Concurrent marketing Integrating product, sales, and service Frank V. Cespedes |
| title_fullStr | Concurrent marketing Integrating product, sales, and service Frank V. Cespedes |
| title_full_unstemmed | Concurrent marketing Integrating product, sales, and service Frank V. Cespedes |
| title_short | Concurrent marketing |
| title_sub | Integrating product, sales, and service |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Εξυπηρέτηση πελατών Πώληση Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Εξυπηρέτηση πελατών Πώληση Διοίκηση και οργάνωση |