Παραπομπή σε μορφή APA (7η εκδ.)

Cespedes Frank V. (1995). Concurrent marketing: Integrating product, sales, and service. Harvard Business School.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Cespedes Frank V. Concurrent Marketing: Integrating Product, Sales, and Service. Harvard Business School, 1995.

Παραπομπή σε μορφή MLA (8th εκδ.)

Cespedes Frank V. Concurrent Marketing: Integrating Product, Sales, and Service. Harvard Business School, 1995.