APA (7th ed.) Citation

Cespedes Frank V. (1995). Concurrent marketing: Integrating product, sales, and service. Harvard Business School.

Chicago Style (17th ed.) Citation

Cespedes Frank V. Concurrent Marketing: Integrating Product, Sales, and Service. Harvard Business School, 1995.

MLA (8th ed.) Citation

Cespedes Frank V. Concurrent Marketing: Integrating Product, Sales, and Service. Harvard Business School, 1995.

Warning: These citations may not always be 100% accurate.