Μάρκετινγκ μάνατζμεντ
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | Greek |
| Έκδοση: |
Κλειδάριθμος
|
MARC
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|---|---|---|---|
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| 005 | 20230515132238.0 | ||
| 010 | |a 960-209-925-9 | ||
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| 101 | |a gre | ||
| 200 | 1 | |a Μάρκετινγκ μάνατζμεντ |f Philip Kotler, Kevin Lane Keller | |
| 210 | |a Αθήνα |c Κλειδάριθμος |d c2006 | ||
| 215 | |a xxxix, 896 σ. |c εικ., πίν. |d 29 εκ. | ||
| 300 | |a ΕΥΔΟΞΟΣ | ||
| 300 | |a Δωδέκατη αμερικανική έκδοση | ||
| 320 | |a Περιλαμβάνει βιβλιογραφία και ευρετήριο | ||
| 454 | 1 | |t Marketing management | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Kotler |b Philip |4 070 | |
| 701 | 1 | |a Keller |b Kevin Lane |4 070 | |
| 709 | |a Κλειδάριθμος | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20181207 |g AACR2 | ||
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| 909 | |b 039259 | ||
| 909 | |b 039262 (c.2) | ||
| 909 | |b 039263 (c.3) | ||
| 909 | |b 039264 (c.4) | ||
| 909 | |b 045257 (c.5) | ||
| 960 | |a ΔΕΚΕΜΒΡΙΟΣ 2018 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545238381625346 |
|---|---|
| author | Kotler Philip Keller Kevin Lane |
| author_facet | Kotler Philip Keller Kevin Lane |
| author_role | 070 070 |
| author_sort | Kotler Philip |
| author_variant | k p kp k k l kkl |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| format | Book |
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|
| id | lib2_1/16477 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 960-209-925-9 |
| language | Greek |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xxxix, 896 σ. εικ., πίν. 29 εκ. |
| publishDate | 2006 |
| publisher | Κλειδάριθμος |
| record_format | marc |
| spelling | 20181207d2006####m y0grey0103 ga gre Μάρκετινγκ μάνατζμεντ Philip Kotler, Kevin Lane Keller Αθήνα Κλειδάριθμος c2006 xxxix, 896 σ. εικ., πίν. 29 εκ. ΕΥΔΟΞΟΣ Δωδέκατη αμερικανική έκδοση Περιλαμβάνει βιβλιογραφία και ευρετήριο Marketing management Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς ΜΑΡΚΕΤΙΝΓΚ 658.8 Kotler Philip 070 Keller Kevin Lane 070 Κλειδάριθμος GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20181207 AACR2 INST LIBRARY 20181207 658.8 KOT 000042800 000042800 BK 0 2 INST LIBRARY 20181207 658.8 KOT 000042801 000042801 BK 0 3 INST LIBRARY 20181207 658.8 KOT 000042802 000042802 BK 23 1 INST LIBRARY 20181207 658.8 KOT 000042803 000042803 BK 0 4 INST LIBRARY 20230515 658.8 KOT 000048759 000048759 BK 0 5 |
| spellingShingle | Kotler Philip Keller Kevin Lane Μάρκετινγκ μάνατζμεντ Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς ΜΑΡΚΕΤΙΝΓΚ |
| title | Μάρκετινγκ μάνατζμεντ |
| title_auth | Μάρκετινγκ μάνατζμεντ |
| title_full | Μάρκετινγκ μάνατζμεντ Philip Kotler, Kevin Lane Keller |
| title_fullStr | Μάρκετινγκ μάνατζμεντ Philip Kotler, Kevin Lane Keller |
| title_full_unstemmed | Μάρκετινγκ μάνατζμεντ Philip Kotler, Kevin Lane Keller |
| title_short | Μάρκετινγκ μάνατζμεντ |
| topic | Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς |