Analysis for marketing planning

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Lehmann Donald R., Winer Russell S.
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: Irwin
Έκδοση:4th ed.
Σειρά:The Irwin Series in Marketing

MARC

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215 |a [219] p.  |c fig., tabl.  |d 23 cm. 
225 2 |a The Irwin Series in Marketing 
320 |a Includes bibliographical references and index 
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Εγγραφή στο Ευρετήριο Αναζήτησης

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author Lehmann Donald R.
Winer Russell S.
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Winer Russell S.
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series2 The Irwin Series in Marketing
spelling 20000525d1997 0grey0105 ba
eng
Analysis for marketing planning Donald R. Lehmann, Russell S. Winer
4th ed.
Chicago IRWIN c1997
[219] p. fig., tabl. 23 cm.
The Irwin Series in Marketing
Includes bibliographical references and index
Μάρκετινγκ Ηνωμένες Πολιτείες Αμερικής Διοίκηση και οργάνωση
Εξυπηρέτηση πελατών
Ανταγωνισμός
ΜΑΡΚΕΤΙΝΓΚ
658.802
Lehmann Donald R.
Winer Russell S.
Irwin
GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2
INST LIBRARY 20000525 658.802 LEH 000012254 000012254 BK 23 1
spellingShingle Lehmann Donald R.
Winer Russell S.
Analysis for marketing planning
Μάρκετινγκ Ηνωμένες Πολιτείες Αμερικής Διοίκηση και οργάνωση
Εξυπηρέτηση πελατών
Ανταγωνισμός
ΜΑΡΚΕΤΙΝΓΚ
title Analysis for marketing planning
title_auth Analysis for marketing planning
title_full Analysis for marketing planning Donald R. Lehmann, Russell S. Winer
title_fullStr Analysis for marketing planning Donald R. Lehmann, Russell S. Winer
title_full_unstemmed Analysis for marketing planning Donald R. Lehmann, Russell S. Winer
title_short Analysis for marketing planning
topic Μάρκετινγκ Ηνωμένες Πολιτείες Αμερικής Διοίκηση και οργάνωση
Εξυπηρέτηση πελατών
Ανταγωνισμός
ΜΑΡΚΕΤΙΝΓΚ
topic_facet Μάρκετινγκ Διοίκηση και οργάνωση
Εξυπηρέτηση πελατών
Ανταγωνισμός