APA (7th ed.) Citation

Lehmann Donald R. & Winer Russell S. (1997). Analysis for marketing planning (4th ed.). Irwin.

Chicago Style (17th ed.) Citation

Lehmann Donald R. and Winer Russell S. Analysis for Marketing Planning. 4th ed. Irwin, 1997.

MLA (8th ed.) Citation

Lehmann Donald R. and Winer Russell S. Analysis for Marketing Planning. 4th ed. Irwin, 1997.

Warning: These citations may not always be 100% accurate.