Dalrymple Douglas J. & Parsons Leonard J. (1995). Marketing management: Text and cases (6th ed.). Wiley, J.
Chicago Style (17th ed.) CitationDalrymple Douglas J. and Parsons Leonard J. Marketing Management: Text and Cases. 6th ed. Wiley, J, 1995.
MLA (8th ed.) CitationDalrymple Douglas J. and Parsons Leonard J. Marketing Management: Text and Cases. 6th ed. Wiley, J, 1995.
Warning: These citations may not always be 100% accurate.