Advertising research Theory and practice
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Prentice Hall
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MARC
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| 100 | |a 20000522d1997 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Advertising research |e Theory and practice |f Joel J. Davis | |
| 210 | |a New Jersey |c Prentice Hall |d c1997 | ||
| 215 | |a xxiv, 695 p. |c fig., tabl. |d 24 cm. | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Διαφήμιση | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 606 | 0 | |a Δειγματοληψία (Στατιστική) | |
| 615 | |a ΔΙΑΦΗΜΙΣΗ | ||
| 676 | |a 659.1 | ||
| 700 | 1 | |a Davis |b Joel J. | |
| 709 | |a Prentice Hall | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
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| 909 | |b 020891 | ||
| 960 | |a ΜΑΪΟΣ 2000 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545238374285312 |
|---|---|
| author | Davis Joel J. |
| author_facet | Davis Joel J. |
| author_role | |
| author_sort | Davis Joel J. |
| author_variant | d j j djj |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 659.1 |
| dewey-hundreds | 600 |
| dewey-ones | 659 |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 |
| format | Book |
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| id | lib2_1/16252 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-13-221813-5 |
| language | English |
| physical | xxiv, 695 p. fig., tabl. 24 cm. |
| publishDate | 1997 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | 20000522d1997 0grey0105 ba eng Advertising research Theory and practice Joel J. Davis New Jersey Prentice Hall c1997 xxiv, 695 p. fig., tabl. 24 cm. Includes index Διαφήμιση Έρευνα αγοράς Δειγματοληψία (Στατιστική) ΔΙΑΦΗΜΙΣΗ 659.1 Davis Joel J. Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000522 659.1 DAV 000011832 000011832 BK 23 1 |
| spellingShingle | Davis Joel J. Advertising research Theory and practice Διαφήμιση Έρευνα αγοράς Δειγματοληψία (Στατιστική) ΔΙΑΦΗΜΙΣΗ |
| title | Advertising research Theory and practice |
| title_auth | Advertising research Theory and practice |
| title_full | Advertising research Theory and practice Joel J. Davis |
| title_fullStr | Advertising research Theory and practice Joel J. Davis |
| title_full_unstemmed | Advertising research Theory and practice Joel J. Davis |
| title_short | Advertising research |
| title_sub | Theory and practice |
| topic | Διαφήμιση Έρευνα αγοράς Δειγματοληψία (Στατιστική) ΔΙΑΦΗΜΙΣΗ |
| topic_facet | Διαφήμιση Έρευνα αγοράς Δειγματοληψία (Στατιστική) |