Davis Joel J. (1997). Advertising research: Theory and practice. Prentice Hall.
Chicago Style (17th ed.) CitationDavis Joel J. Advertising Research: Theory and Practice. Prentice Hall, 1997.
MLA (8th ed.) CitationDavis Joel J. Advertising Research: Theory and Practice. Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.