Market-based management Strategies for growing customer value and profitability
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Prentice Hall
|
| Έκδοση: | 2nd ed. |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/16246 | ||
| 010 | |a 0-13-014546-7 | ||
| 035 | |l 10009377 | ||
| 100 | |a 20000522d2000 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Market-based management |e Strategies for growing customer value and profitability |f Roger J. Best | |
| 205 | |a 2nd ed. | ||
| 210 | |a New Jersey |c Prentice Hall |d c2000 | ||
| 215 | |a xxi, 385 p. |c fig., tabl. |d 24 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Εξυπηρέτηση πελατών | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 606 | 0 | |a Εμπορικά κανάλια | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Best |b Roger J. | |
| 709 | |a Prentice Hall | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20000522 |h 658.8 BES |p 000011835 |q 000011835 |t BK |y 23 |z 1 | ||
| 909 | |b 020902 | ||
| 960 | |a ΜΑΪΟΣ 2000 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545238366945280 |
|---|---|
| author | Best Roger J. |
| author_facet | Best Roger J. |
| author_role | |
| author_sort | Best Roger J. |
| author_variant | b r j brj |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 2nd ed. |
| format | Book |
| fullrecord | {"leader":"01051nam a2200289 i 4500","fields":[{"001":"1/16246"},{"010":{"subfields":[{"a":"0-13-014546-7"}],"ind1":" ","ind2":" "}},{"035":{"subfields":[{"l":"10009377"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"20000522d2000 0grey0105 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":"0","ind2":" "}},{"200":{"subfields":[{"a":"Market-based management"},{"e":"Strategies for growing customer value and profitability"},{"f":"Roger J. Best"}],"ind1":"1","ind2":" "}},{"205":{"subfields":[{"a":"2nd ed."}],"ind1":" ","ind2":" "}},{"210":{"subfields":[{"a":"New Jersey"},{"c":"Prentice Hall"},{"d":"c2000"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"xxi, 385 p."},{"c":"fig., tabl."},{"d":"24 cm."}],"ind1":" ","ind2":" "}},{"320":{"subfields":[{"a":"Includes bibliographical references and index"}],"ind1":" ","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"},{"x":"\u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u0395\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u0395\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1"}],"ind1":"0","ind2":" "}},{"615":{"subfields":[{"a":"\u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a"}],"ind1":" ","ind2":" "}},{"676":{"subfields":[{"a":"658.8"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Best"},{"b":"Roger J."}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"Prentice Hall"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"g":"AACR2"}],"ind1":" ","ind2":"0"}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20000522"},{"h":"658.8 BES"},{"p":"000011835"},{"q":"000011835"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"020902"}],"ind1":" ","ind2":" "}},{"960":{"subfields":[{"a":"\u039c\u0391\u03aa\u039f\u03a3 2000"}],"ind1":" ","ind2":" "}}]}
|
| id | lib2_1/16246 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-13-014546-7 |
| language | English |
| physical | xxi, 385 p. fig., tabl. 24 cm. |
| publishDate | 2000 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | 20000522d2000 0grey0105 ba eng Market-based management Strategies for growing customer value and profitability Roger J. Best 2nd ed. New Jersey Prentice Hall c2000 xxi, 385 p. fig., tabl. 24 cm. Includes bibliographical references and index Μάρκετινγκ Διοίκηση και οργάνωση Εξυπηρέτηση πελατών Έρευνα αγοράς Εμπορικά κανάλια ΜΑΡΚΕΤΙΝΓΚ 658.8 Best Roger J. Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000522 658.8 BES 000011835 000011835 BK 23 1 |
| spellingShingle | Best Roger J. Market-based management Strategies for growing customer value and profitability Μάρκετινγκ Διοίκηση και οργάνωση Εξυπηρέτηση πελατών Έρευνα αγοράς Εμπορικά κανάλια ΜΑΡΚΕΤΙΝΓΚ |
| title | Market-based management Strategies for growing customer value and profitability |
| title_auth | Market-based management Strategies for growing customer value and profitability |
| title_full | Market-based management Strategies for growing customer value and profitability Roger J. Best |
| title_fullStr | Market-based management Strategies for growing customer value and profitability Roger J. Best |
| title_full_unstemmed | Market-based management Strategies for growing customer value and profitability Roger J. Best |
| title_short | Market-based management |
| title_sub | Strategies for growing customer value and profitability |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Εξυπηρέτηση πελατών Έρευνα αγοράς Εμπορικά κανάλια ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Εξυπηρέτηση πελατών Έρευνα αγοράς Εμπορικά κανάλια |