Best Roger J. (2000). Market-based management: Strategies for growing customer value and profitability (2nd ed.). Prentice Hall.
Chicago Style (17th ed.) CitationBest Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 2nd ed. Prentice Hall, 2000.
MLA (8th ed.) CitationBest Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 2nd ed. Prentice Hall, 2000.
Warning: These citations may not always be 100% accurate.