Marketing management and strategy a reader
| Άλλοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Prentice Hall
|
| Έκδοση: | 4th ed. |
MARC
| LEADER | 00000nam a22000001 4500 | ||
|---|---|---|---|
| 001 | 1/15896 | ||
| 010 | |a 0-13-557365-3 | ||
| 035 | |l 10015780 | ||
| 100 | |a 20150707d1988 y0grey010503 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing management and strategy |e a reader |f edited by Philip Kotler, Keith K. Cox | |
| 205 | |a 4th ed. | ||
| 210 | |a Englewood Cliffs, NJ |c Prentice Hall |d c1988 | ||
| 215 | |a x, 406 p. |c fig., tabl. |d 23 cm. | ||
| 320 | |a Includes bibliographical references | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 702 | 1 | |a Kotler |b Philip |4 340 | |
| 702 | 1 | |a Cox |b Keith K. |4 340 | |
| 709 | |a Prentice Hall | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20150707 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20150707 |h 658.8 MAR |p 000037477 |q 000037477 |t BK |y 23 |z 1 | ||
| 909 | |b 036818 | ||
| 960 | |a ΙΟΥΛΙΟΣ 2015 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545237982117888 |
|---|---|
| author2 | Kotler Philip Cox Keith K. |
| author2_role | 340 340 |
| author2_variant | k p kp c k k ckk |
| author_facet | Kotler Philip Cox Keith K. |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 4th ed. |
| format | Book |
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|
| id | lib2_1/15896 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-13-557365-3 |
| language | English |
| physical | x, 406 p. fig., tabl. 23 cm. |
| publishDate | 1988 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | 20150707d1988 y0grey010503 ba eng Marketing management and strategy a reader edited by Philip Kotler, Keith K. Cox 4th ed. Englewood Cliffs, NJ Prentice Hall c1988 x, 406 p. fig., tabl. 23 cm. Includes bibliographical references Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ 658.8 Kotler Philip 340 Cox Keith K. 340 Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20150707 AACR2 INST LIBRARY 20150707 658.8 MAR 000037477 000037477 BK 23 1 |
| spellingShingle | Marketing management and strategy a reader Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing management and strategy a reader |
| title_auth | Marketing management and strategy a reader |
| title_full | Marketing management and strategy a reader edited by Philip Kotler, Keith K. Cox |
| title_fullStr | Marketing management and strategy a reader edited by Philip Kotler, Keith K. Cox |
| title_full_unstemmed | Marketing management and strategy a reader edited by Philip Kotler, Keith K. Cox |
| title_short | Marketing management and strategy |
| title_sub | a reader |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση |