Kotler Philip & Cox Keith K. (1988). Marketing management and strategy: A reader (4th ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler Philip and Cox Keith K. Marketing Management and Strategy: A Reader. 4th ed. Prentice Hall, 1988.
MLA (8th ed.) CitationKotler Philip and Cox Keith K. Marketing Management and Strategy: A Reader. 4th ed. Prentice Hall, 1988.
Warning: These citations may not always be 100% accurate.