Advertising management
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Prentice Hall
|
| Έκδοση: | 3rd ed. |
MARC
| LEADER | 00000nam a22000001 4500 | ||
|---|---|---|---|
| 001 | 1/15887 | ||
| 010 | |a 0-13-016049-0 | ||
| 035 | |l 10015777 | ||
| 100 | |a 20150707d1987 y0grey010503 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Advertising management |f David A. Aaker, John G. Myers | |
| 205 | |a 3rd ed. | ||
| 210 | |a Englewood Cliffs, New Jersey |c Prentice Hall |d c1987 | ||
| 215 | |a xii, 564 p. |c fig., tabl. |d 23 cm. | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Διαφήμιση | |
| 615 | |a ΔΙΑΦΗΜΙΣΗ | ||
| 676 | |a 659.1 | ||
| 700 | 1 | |a Aaker |b David A. |4 070 | |
| 701 | 1 | |a Myers |b John G. |4 070 | |
| 709 | |a Prentice Hall | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20150707 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20150707 |h 659.1 AAK |p 000037421 |q 000037421 |t BK |y 23 |z 1 | ||
| 909 | |b 036809 | ||
| 960 | |a ΙΟΥΛΙΟΣ 2015 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545237973729280 |
|---|---|
| author | Aaker David A. Myers John G. |
| author_facet | Aaker David A. Myers John G. |
| author_role | 070 070 |
| author_sort | Aaker David A. |
| author_variant | a d a ada m j g mjg |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 659.1 |
| dewey-hundreds | 600 |
| dewey-ones | 659 |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 |
| edition | 3rd ed. |
| format | Book |
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|
| id | lib2_1/15887 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-13-016049-0 |
| language | English |
| physical | xii, 564 p. fig., tabl. 23 cm. |
| publishDate | 1987 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | 20150707d1987 y0grey010503 ba eng Advertising management David A. Aaker, John G. Myers 3rd ed. Englewood Cliffs, New Jersey Prentice Hall c1987 xii, 564 p. fig., tabl. 23 cm. Includes index Διαφήμιση ΔΙΑΦΗΜΙΣΗ 659.1 Aaker David A. 070 Myers John G. 070 Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20150707 AACR2 INST LIBRARY 20150707 659.1 AAK 000037421 000037421 BK 23 1 |
| spellingShingle | Aaker David A. Myers John G. Advertising management Διαφήμιση ΔΙΑΦΗΜΙΣΗ |
| title | Advertising management |
| title_auth | Advertising management |
| title_full | Advertising management David A. Aaker, John G. Myers |
| title_fullStr | Advertising management David A. Aaker, John G. Myers |
| title_full_unstemmed | Advertising management David A. Aaker, John G. Myers |
| title_short | Advertising management |
| topic | Διαφήμιση ΔΙΑΦΗΜΙΣΗ |
| topic_facet | Διαφήμιση |