APA (7th ed.) Citation

Aaker David A. & Myers John G. (1987). Advertising management (3rd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Aaker David A. and Myers John G. Advertising Management. 3rd ed. Prentice Hall, 1987.

MLA (8th ed.) Citation

Aaker David A. and Myers John G. Advertising Management. 3rd ed. Prentice Hall, 1987.

Warning: These citations may not always be 100% accurate.