MaxiMarketing the new direction in advertising, promotion, and marketing strategy
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
McGraw-Hill
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MARC
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| 035 | |l 10015771 | ||
| 100 | |a 20150701d1987 y0grey010503 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a MaxiMarketing |e the new direction in advertising, promotion, and marketing strategy |f Stan Rapp and Thomas L. Collins | |
| 210 | |a New York |c McGraw-Hill |d c1987 | ||
| 215 | |a x, 278 p. |c fig., tabl. |d 24 cm. | ||
| 320 | |a Bibliography: p.269-274 | ||
| 320 | |a Includes indes | ||
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Διαφήμιση | |
| 606 | 0 | |a Πώληση |x Προώθηση | |
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| 676 | |a 658.8 | ||
| 700 | 1 | |a Rapp |b Stan |4 070 | |
| 701 | 1 | |a Collins |b Thomas L. |4 070 | |
| 709 | |a McGraw-Hill | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20150701 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20150701 |h 658.8 RAP |p 000037449 |q 000037449 |t BK |y 23 |z 1 | ||
| 909 | |b 036835 | ||
| 960 | |a ΙΟΥΛΙΟΣ 2015 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545237956952065 |
|---|---|
| author | Rapp Stan Collins Thomas L. |
| author_facet | Rapp Stan Collins Thomas L. |
| author_role | 070 070 |
| author_sort | Rapp Stan |
| author_variant | r s rs c t l ctl |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| format | Book |
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| id | lib2_1/15869 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-07-051191-8 |
| language | English |
| physical | x, 278 p. fig., tabl. 24 cm. |
| publishDate | 1987 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | 20150701d1987 y0grey010503 ba eng MaxiMarketing the new direction in advertising, promotion, and marketing strategy Stan Rapp and Thomas L. Collins New York McGraw-Hill c1987 x, 278 p. fig., tabl. 24 cm. Bibliography: p.269-274 Includes indes Μάρκετινγκ Διαφήμιση Πώληση Προώθηση ΜΑΡΚΕΤΙΝΓΚ 658.8 Rapp Stan 070 Collins Thomas L. 070 McGraw-Hill GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20150701 AACR2 INST LIBRARY 20150701 658.8 RAP 000037449 000037449 BK 23 1 |
| spellingShingle | Rapp Stan Collins Thomas L. MaxiMarketing the new direction in advertising, promotion, and marketing strategy Μάρκετινγκ Διαφήμιση Πώληση Προώθηση ΜΑΡΚΕΤΙΝΓΚ |
| title | MaxiMarketing the new direction in advertising, promotion, and marketing strategy |
| title_auth | MaxiMarketing the new direction in advertising, promotion, and marketing strategy |
| title_full | MaxiMarketing the new direction in advertising, promotion, and marketing strategy Stan Rapp and Thomas L. Collins |
| title_fullStr | MaxiMarketing the new direction in advertising, promotion, and marketing strategy Stan Rapp and Thomas L. Collins |
| title_full_unstemmed | MaxiMarketing the new direction in advertising, promotion, and marketing strategy Stan Rapp and Thomas L. Collins |
| title_short | MaxiMarketing |
| title_sub | the new direction in advertising, promotion, and marketing strategy |
| topic | Μάρκετινγκ Διαφήμιση Πώληση Προώθηση ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διαφήμιση Πώληση Προώθηση |