APA (7th ed.) Citation

Rapp Stan & Collins Thomas L. (1987). MaxiMarketing: The new direction in advertising, promotion, and marketing strategy. McGraw-Hill.

Chicago Style (17th ed.) Citation

Rapp Stan and Collins Thomas L. MaxiMarketing: The New Direction in Advertising, Promotion, and Marketing Strategy. McGraw-Hill, 1987.

MLA (8th ed.) Citation

Rapp Stan and Collins Thomas L. MaxiMarketing: The New Direction in Advertising, Promotion, and Marketing Strategy. McGraw-Hill, 1987.

Warning: These citations may not always be 100% accurate.