Advertising
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Financial Times Prentice Hall
Pearson Education |
| Έκδοση: | 4th ed. |
| Σειρά: | Frameworks |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/15689 | ||
| 010 | |a 0 273 63435 6 | ||
| 035 | |l 10009189 | ||
| 100 | |a 20000419d2000 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Advertising |f Frank Jefkins |g revised and edited by Daniel Yadin | |
| 205 | |a 4th ed. | ||
| 210 | |a Harlow |c Pearson Education |c Financial Times Prentice Hall |d c2000 | ||
| 215 | |a xxi, 394 p. |c fig., tabl. |d 24 cm. | ||
| 225 | 2 | |a Frameworks | |
| 320 | |a Bibliography : p.368-369 | ||
| 320 | |a Includes index | ||
| 410 | 1 | |t Frameworks | |
| 606 | 0 | |a Διαφήμιση | |
| 606 | 0 | |a Πώληση |x Προώθηση | |
| 606 | 0 | |a Άμεσο μάρκετινγκ | |
| 606 | 0 | |a Ραδιοφωνική διαφήμιση | |
| 606 | 0 | |a Προγραμματισμός μέσων διαφήμισης | |
| 606 | 0 | |a Διαφημιστικές καμπάνιες | |
| 615 | |a ΔΙΑΦΗΜΙΣΗ | ||
| 676 | |a 659.1 | ||
| 700 | 1 | |a Jefkins |b Frank | |
| 702 | 1 | |a Yadin |b Daniel | |
| 709 | |a Financial Times Prentice Hall | ||
| 709 | |a Pearson Education | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20000419 |h 659.1 JEF |p 000012340 |q 000012340 |t BK |y 23 |z 1 | ||
| 909 | |b 020338 | ||
| 960 | |a ΑΠΡΙΛΙΟΣ 2000 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545237878308865 |
|---|---|
| author | Jefkins Frank |
| author2 | Yadin Daniel |
| author2_role | |
| author2_variant | y d yd |
| author_facet | Jefkins Frank Yadin Daniel |
| author_role | |
| author_sort | Jefkins Frank |
| author_variant | j f jf |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 659.1 |
| dewey-hundreds | 600 |
| dewey-ones | 659 |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 |
| edition | 4th ed. |
| format | Book |
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|
| id | lib2_1/15689 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0 273 63435 6 |
| language | English |
| physical | xxi, 394 p. fig., tabl. 24 cm. |
| publishDate | 2000 |
| publisher | Financial Times Prentice Hall Pearson Education |
| record_format | marc |
| series2 | Frameworks |
| spelling | 20000419d2000 0grey0105 ba eng Advertising Frank Jefkins revised and edited by Daniel Yadin 4th ed. Harlow Pearson Education Financial Times Prentice Hall c2000 xxi, 394 p. fig., tabl. 24 cm. Frameworks Bibliography : p.368-369 Includes index Διαφήμιση Πώληση Προώθηση Άμεσο μάρκετινγκ Ραδιοφωνική διαφήμιση Προγραμματισμός μέσων διαφήμισης Διαφημιστικές καμπάνιες ΔΙΑΦΗΜΙΣΗ 659.1 Jefkins Frank Yadin Daniel Financial Times Prentice Hall Pearson Education GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000419 659.1 JEF 000012340 000012340 BK 23 1 |
| spellingShingle | Jefkins Frank Advertising Διαφήμιση Πώληση Προώθηση Άμεσο μάρκετινγκ Ραδιοφωνική διαφήμιση Προγραμματισμός μέσων διαφήμισης Διαφημιστικές καμπάνιες ΔΙΑΦΗΜΙΣΗ |
| title | Advertising |
| title_auth | Advertising |
| title_full | Advertising Frank Jefkins revised and edited by Daniel Yadin |
| title_fullStr | Advertising Frank Jefkins revised and edited by Daniel Yadin |
| title_full_unstemmed | Advertising Frank Jefkins revised and edited by Daniel Yadin |
| title_short | Advertising |
| topic | Διαφήμιση Πώληση Προώθηση Άμεσο μάρκετινγκ Ραδιοφωνική διαφήμιση Προγραμματισμός μέσων διαφήμισης Διαφημιστικές καμπάνιες ΔΙΑΦΗΜΙΣΗ |
| topic_facet | Διαφήμιση Πώληση Προώθηση Άμεσο μάρκετινγκ Ραδιοφωνική διαφήμιση Προγραμματισμός μέσων διαφήμισης Διαφημιστικές καμπάνιες |