Marketing and information technology The strategy, application and implementation of IT in marketing
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Pitman
|
MARC
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| 010 | |a 0 273 62644 2 | ||
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| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing and information technology |e The strategy, application and implementation of IT in marketing |f John O'Connor, Eamonn Galvin | |
| 210 | |a London |c Pitman Publishing |d c1997 | ||
| 215 | |a xii, 289 p. |c fig., tabl. |d 25 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Management information systems | |
| 606 | 0 | |a Πληροφοριακά συστήματα διοίκησης | |
| 606 | 0 | |a Internet marketing | |
| 606 | 0 | |a Πώληση |x Προώθηση | |
| 606 | 0 | |a Άμεσο μάρκετινγκ | |
| 606 | 0 | |a Πληροφόρηση |x Τεχνολογία |x Διοίκηση | |
| 606 | 0 | |a Πώληση |x Διοίκηση και οργάνωση | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.800 285 | ||
| 700 | 1 | |a O'Connor |b John | |
| 701 | 1 | |a Galvin |b Eamonn | |
| 709 | |a Pitman | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20000419 |h 658.800 285 OCO |p 000012304 |q 000012304 |t BK |y 23 |z 1 | ||
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| 960 | |a ΑΠΡΙΛΙΟΣ 2000 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545237863628800 |
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| author | O'Connor John Galvin Eamonn |
| author_facet | O'Connor John Galvin Eamonn |
| author_role | |
| author_sort | O'Connor John |
| author_variant | o j oj g e ge |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.800285 |
| dewey-hundreds | 600 |
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| dewey-raw | 658.800 285 |
| dewey-search | 658.800 285 |
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| dewey-tens | 650 |
| format | Book |
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| id | lib2_1/15674 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0 273 62644 2 |
| language | English |
| physical | xii, 289 p. fig., tabl. 25 cm. |
| publishDate | 1997 |
| publisher | Pitman |
| record_format | marc |
| spelling | 20000419d1997 0grey0105 ba eng Marketing and information technology The strategy, application and implementation of IT in marketing John O'Connor, Eamonn Galvin London Pitman Publishing c1997 xii, 289 p. fig., tabl. 25 cm. Includes bibliographical references and index Μάρκετινγκ Management information systems Πληροφοριακά συστήματα διοίκησης Internet marketing Πώληση Προώθηση Άμεσο μάρκετινγκ Πληροφόρηση Τεχνολογία Διοίκηση Πώληση Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ 658.800 285 O'Connor John Galvin Eamonn Pitman GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000419 658.800 285 OCO 000012304 000012304 BK 23 1 |
| spellingShingle | O'Connor John Galvin Eamonn Marketing and information technology The strategy, application and implementation of IT in marketing Μάρκετινγκ Management information systems Πληροφοριακά συστήματα διοίκησης Internet marketing Πώληση Προώθηση Άμεσο μάρκετινγκ Πληροφόρηση Τεχνολογία Διοίκηση Πώληση Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing and information technology The strategy, application and implementation of IT in marketing |
| title_auth | Marketing and information technology The strategy, application and implementation of IT in marketing |
| title_full | Marketing and information technology The strategy, application and implementation of IT in marketing John O'Connor, Eamonn Galvin |
| title_fullStr | Marketing and information technology The strategy, application and implementation of IT in marketing John O'Connor, Eamonn Galvin |
| title_full_unstemmed | Marketing and information technology The strategy, application and implementation of IT in marketing John O'Connor, Eamonn Galvin |
| title_short | Marketing and information technology |
| title_sub | The strategy, application and implementation of IT in marketing |
| topic | Μάρκετινγκ Management information systems Πληροφοριακά συστήματα διοίκησης Internet marketing Πώληση Προώθηση Άμεσο μάρκετινγκ Πληροφόρηση Τεχνολογία Διοίκηση Πώληση Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Management information systems Πληροφοριακά συστήματα διοίκησης Internet marketing Πώληση Προώθηση Άμεσο μάρκετινγκ Πληροφόρηση Τεχνολογία Διοίκηση Πώληση Διοίκηση και οργάνωση |