O'Connor John & Galvin Eamonn. (1997). Marketing and information technology: The strategy, application and implementation of IT in marketing. Pitman.
Chicago Style (17th ed.) CitationO'Connor John and Galvin Eamonn. Marketing and Information Technology: The Strategy, Application and Implementation of IT in Marketing. Pitman, 1997.
MLA (8th ed.) CitationO'Connor John and Galvin Eamonn. Marketing and Information Technology: The Strategy, Application and Implementation of IT in Marketing. Pitman, 1997.
Warning: These citations may not always be 100% accurate.