Marketing planning in a total quality environment
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Haworth Press
|
MARC
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| 100 | |a 20000920d1995 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing planning in a total quality environment |f Robert E. Linneman, John L. Stanton | |
| 210 | |a New York |c Haworth Press |d c1995 | ||
| 215 | |a xvi, 464 p. |c diagr., tabl. |d 23 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Μάρκετινγκ |x Σχεδιασμός | |
| 606 | 0 | |a Διοίκηση ολικής ποιότητας | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
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| 700 | 1 | |a Linneman |b Robert E. |f 1928- | |
| 701 | 1 | |a Stanton |b John L. | |
| 709 | |a Haworth Press | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
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| 960 | |a ΣΕΠΤΕΜΒΡΙΟΣ 2000 | ||
| 970 | |a ΠΑΝΤΖΑΛΗ |b ΣΟΦΙΑ |z 2000-09 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545237838462976 |
|---|---|
| author | Linneman Robert E. 1928- Stanton John L. |
| author_facet | Linneman Robert E. 1928- Stanton John L. |
| author_role | |
| author_sort | Linneman Robert E. 1928- |
| author_variant | l r e lre s j l sjl |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.802 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 |
| format | Book |
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|
| id | lib2_1/1565 |
| illustrated | Not Illustrated |
| institution | University of West Attica |
| isbn | 1-56024-938-2 |
| language | English |
| physical | xvi, 464 p. diagr., tabl. 23 cm. |
| publishDate | 1995 |
| publisher | Haworth Press |
| record_format | marc |
| spelling | 20000920d1995 0grey0105 ba eng Marketing planning in a total quality environment Robert E. Linneman, John L. Stanton New York Haworth Press c1995 xvi, 464 p. diagr., tabl. 23 cm. Includes bibliographical references and index Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Διοίκηση ολικής ποιότητας ΜΑΡΚΕΤΙΝΓΚ 658.802 Linneman Robert E. 1928- Stanton John L. Haworth Press GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20010115 658.802 LIN 000011419 000011419 BK 0 2 INST LIBRARY 20001211 658.802 LIN 000011420 000011420 BK 23 1 INST LIBRARY 20010115 658.802 LIN 000011421 000011421 BK 0 4 INST LIBRARY 20010115 658.802 LIN 000011422 000011422 BK 0 3 |
| spellingShingle | Linneman Robert E. 1928- Stanton John L. Marketing planning in a total quality environment Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Διοίκηση ολικής ποιότητας ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing planning in a total quality environment |
| title_auth | Marketing planning in a total quality environment |
| title_full | Marketing planning in a total quality environment Robert E. Linneman, John L. Stanton |
| title_fullStr | Marketing planning in a total quality environment Robert E. Linneman, John L. Stanton |
| title_full_unstemmed | Marketing planning in a total quality environment Robert E. Linneman, John L. Stanton |
| title_short | Marketing planning in a total quality environment |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Διοίκηση ολικής ποιότητας ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Διοίκηση ολικής ποιότητας |