Marketing channels A relationship management approach
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin/McGraw-Hill
|
| Σειρά: | The Irwin Series in Marketing |
MARC
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| 200 | 1 | |a Marketing channels |e A relationship management approach |f Lou E. Pelton, David Strutton, James R. Lumpkin | |
| 210 | |a Boston |c Irwin/McGraw-Hill |d c1997 | ||
| 215 | |a xxii, 728 p. |c fig., tabl. |d 24 cm. | ||
| 225 | 2 | |a The Irwin Series in Marketing | |
| 320 | |a Includes index | ||
| 410 | 1 | |t The Irwin Series in Marketing | |
| 606 | 0 | |a Εμπορικά κανάλια | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Άμεσο μάρκετινγκ | |
| 606 | 0 | |a Διαπροσωπικό μάρκετινγκ | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.84 | ||
| 700 | 1 | |a Pelton |b Lou E. | |
| 701 | 1 | |a Strutton |b David | |
| 701 | 1 | |a Lumpkin |b James R. | |
| 709 | |a Irwin/McGraw-Hill | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20000418 |h 658.84 PEL |p 000012295 |q 000012295 |t BK |y 23 |z 1 | ||
| 909 | |b 020390 | ||
| 960 | |a ΑΠΡΙΛΙΟΣ 2000 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545237814345728 |
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| author | Pelton Lou E. Strutton David Lumpkin James R. |
| author_facet | Pelton Lou E. Strutton David Lumpkin James R. |
| author_role | |
| author_sort | Pelton Lou E. |
| author_variant | p l e ple s d sd l j r ljr |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.84 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 |
| format | Book |
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|
| id | lib2_1/15623 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-17802-X |
| language | English |
| physical | xxii, 728 p. fig., tabl. 24 cm. |
| publishDate | 1997 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| series2 | The Irwin Series in Marketing |
| spelling | 20000418d1997 0grey0105 ba eng Marketing channels A relationship management approach Lou E. Pelton, David Strutton, James R. Lumpkin Boston Irwin/McGraw-Hill c1997 xxii, 728 p. fig., tabl. 24 cm. The Irwin Series in Marketing Includes index Εμπορικά κανάλια Μάρκετινγκ Διοίκηση και οργάνωση Άμεσο μάρκετινγκ Διαπροσωπικό μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ 658.84 Pelton Lou E. Strutton David Lumpkin James R. Irwin/McGraw-Hill GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000418 658.84 PEL 000012295 000012295 BK 23 1 |
| spellingShingle | Pelton Lou E. Strutton David Lumpkin James R. Marketing channels A relationship management approach Εμπορικά κανάλια Μάρκετινγκ Διοίκηση και οργάνωση Άμεσο μάρκετινγκ Διαπροσωπικό μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing channels A relationship management approach |
| title_auth | Marketing channels A relationship management approach |
| title_full | Marketing channels A relationship management approach Lou E. Pelton, David Strutton, James R. Lumpkin |
| title_fullStr | Marketing channels A relationship management approach Lou E. Pelton, David Strutton, James R. Lumpkin |
| title_full_unstemmed | Marketing channels A relationship management approach Lou E. Pelton, David Strutton, James R. Lumpkin |
| title_short | Marketing channels |
| title_sub | A relationship management approach |
| topic | Εμπορικά κανάλια Μάρκετινγκ Διοίκηση και οργάνωση Άμεσο μάρκετινγκ Διαπροσωπικό μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Εμπορικά κανάλια Μάρκετινγκ Διοίκηση και οργάνωση Άμεσο μάρκετινγκ Διαπροσωπικό μάρκετινγκ |