Marketing channels A relationship management approach
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
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| Series: | The Irwin Series in Marketing |
| Physical Description: | xxii, 728 p. fig., tabl. 24 cm. |
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| ISBN: | 0-256-17802-X |