APA (7th ed.) Citation

Burgelman Robert A., Maidique Modesto A., & Wheelwright Steven C. (1996). Strategic management of technology and innovation (2nd ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Burgelman Robert A., Maidique Modesto A., and Wheelwright Steven C. Strategic Management of Technology and Innovation. 2nd ed. Irwin/McGraw-Hill, 1996.

MLA (8th ed.) Citation

Burgelman Robert A., et al. Strategic Management of Technology and Innovation. 2nd ed. Irwin/McGraw-Hill, 1996.