Business marketing strategy Cases, concepts, and applications
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin
|
MARC
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| 200 | 1 | |a Business marketing strategy |e Cases, concepts, and applications |a V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty | |
| 210 | |a Chicago |c IRWIN |d c1995 | ||
| 215 | |a xiv, 850 p. |c fig., tabl. |d 24 cm. | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση |x Περιπτωσιολογικές μελέτες | |
| 606 | 0 | |a Νέα προϊόντα |x Διοίκηση και οργάνωση | |
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| 676 | |a 658.802 | ||
| 700 | 1 | |a Rangan |b V. Kasturi | |
| 701 | 1 | |a Shapiro |b Benson P. | |
| 701 | 1 | |a Moriarty |b Rowland T. | |
| 709 | |a Irwin | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20000417 |h 658.802 RAN |p 000012140 |q 000012140 |t BK |y 23 |z 1 | ||
| 909 | |b 020429 | ||
| 960 | |a ΑΠΡΙΛΙΟΣ 2000 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545236690272256 |
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| author | Rangan V. Kasturi Shapiro Benson P. Moriarty Rowland T. |
| author_facet | Rangan V. Kasturi Shapiro Benson P. Moriarty Rowland T. |
| author_role | |
| author_sort | Rangan V. Kasturi |
| author_variant | r v k rvk s b p sbp m r t mrt |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.802 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 |
| format | Book |
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|
| id | lib2_1/14306 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-16911-X |
| language | English |
| physical | xiv, 850 p. fig., tabl. 24 cm. |
| publishDate | 1995 |
| publisher | Irwin |
| record_format | marc |
| spelling | 20000417d1995 0grey0105 ba eng Business marketing strategy Cases, concepts, and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty Chicago IRWIN c1995 xiv, 850 p. fig., tabl. 24 cm. Includes index Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες Νέα προϊόντα Διοίκηση και οργάνωση Διαχείριση προϊόντων Βιομηχανικό μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ 658.802 Rangan V. Kasturi Shapiro Benson P. Moriarty Rowland T. Irwin GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000417 658.802 RAN 000012140 000012140 BK 23 1 |
| spellingShingle | Rangan V. Kasturi Shapiro Benson P. Moriarty Rowland T. Business marketing strategy Cases, concepts, and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες Νέα προϊόντα Διοίκηση και οργάνωση Διαχείριση προϊόντων Βιομηχανικό μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| title | Business marketing strategy Cases, concepts, and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty |
| title_auth | Business marketing strategy Cases, concepts, and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty |
| title_full | Business marketing strategy Cases, concepts, and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty |
| title_fullStr | Business marketing strategy Cases, concepts, and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty |
| title_full_unstemmed | Business marketing strategy Cases, concepts, and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty |
| title_short | Business marketing strategy |
| title_sub | Cases, concepts, and applications |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες Νέα προϊόντα Διοίκηση και οργάνωση Διαχείριση προϊόντων Βιομηχανικό μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες Νέα προϊόντα Διοίκηση και οργάνωση Διαχείριση προϊόντων Βιομηχανικό μάρκετινγκ |