Kinnear Thomas C. & Taylor James Ronald. (1996). Marketing research: An applied approach (5th ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationKinnear Thomas C. and Taylor James Ronald. Marketing Research: An Applied Approach. 5th ed. McGraw-Hill, 1996.
MLA (8th ed.) CitationKinnear Thomas C. and Taylor James Ronald. Marketing Research: An Applied Approach. 5th ed. McGraw-Hill, 1996.
Warning: These citations may not always be 100% accurate.