Strategic market management
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Wiley, J.
|
| Έκδοση: | 5th ed. |
MARC
| LEADER | 00000pam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/14272 | ||
| 010 | |a 0-471-17743-1 | ||
| 035 | |l 10008709 | ||
| 100 | |a 20000417d1998 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Strategic market management |f David A. Aaker | |
| 205 | |a 5th ed. | ||
| 210 | |a New York |c John Wiley |d c1998 | ||
| 215 | |a xiv, 330 p. |c fig., tabl. |d 23 cm. | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 606 | 0 | |a Στρατηγικός σχεδιασμός | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Aaker |b David A. | |
| 709 | |a Wiley, J. | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20000417 |h 658.8 AAK |p 000012354 |q 000012354 |t BK |y 23 |z 1 | ||
| 909 | |b 020313 | ||
| 960 | |a ΑΠΡΙΛΙΟΣ 2000 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545236660912129 |
|---|---|
| author | Aaker David A. |
| author_facet | Aaker David A. |
| author_role | |
| author_sort | Aaker David A. |
| author_variant | a d a ada |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 5th ed. |
| format | Book |
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|
| id | lib2_1/14272 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-471-17743-1 |
| language | English |
| physical | xiv, 330 p. fig., tabl. 23 cm. |
| publishDate | 1998 |
| publisher | Wiley, J. |
| record_format | marc |
| spelling | 20000417d1998 0grey0105 ba eng Strategic market management David A. Aaker 5th ed. New York John Wiley c1998 xiv, 330 p. fig., tabl. 23 cm. Includes index Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ 658.8 Aaker David A. Wiley, J. GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000417 658.8 AAK 000012354 000012354 BK 23 1 |
| spellingShingle | Aaker David A. Strategic market management Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| title | Strategic market management |
| title_auth | Strategic market management |
| title_full | Strategic market management David A. Aaker |
| title_fullStr | Strategic market management David A. Aaker |
| title_full_unstemmed | Strategic market management David A. Aaker |
| title_short | Strategic market management |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Στρατηγικός σχεδιασμός |