Principles of marketing
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Financial Times Prentice Hall
Pearson Education |
| Έκδοση: | 2nd ed. |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/14263 | ||
| 010 | |a 0-273-64444-0 | ||
| 035 | |l 10008706 | ||
| 100 | |a 20000417d2000 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Principles of marketing |f Frances Brassington, Stephen Pettitt | |
| 205 | |a 2nd ed. | ||
| 210 | |a Harlow |c Financial Times Prentice Hall |c Pearson Education |d c2000 | ||
| 215 | |a xx, 1079 p. |c fig., ill., tabl. |d 27 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 606 | 0 | |a Διαχείριση προϊόντων | |
| 606 | 0 | |a Νέα προϊόντα |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Εμπορικά κανάλια | |
| 606 | 0 | |a Πώληση |x Προώθηση | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Brassington |b Frances | |
| 701 | 1 | |a Pettitt |b Stephen | |
| 709 | |a Financial Times Prentice Hall | ||
| 709 | |a Pearson Education | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20000417 |h 658.8 BRA |p 000012350 |q 000012350 |t BK |y 23 |z 1 | ||
| 909 | |b 020320 | ||
| 960 | |a ΑΠΡΙΛΙΟΣ 2000 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545236653572096 |
|---|---|
| author | Brassington Frances Pettitt Stephen |
| author_facet | Brassington Frances Pettitt Stephen |
| author_role | |
| author_sort | Brassington Frances |
| author_variant | b f bf p s ps |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 2nd ed. |
| format | Book |
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|
| id | lib2_1/14263 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-273-64444-0 |
| language | English |
| physical | xx, 1079 p. fig., ill., tabl. 27 cm. |
| publishDate | 2000 |
| publisher | Financial Times Prentice Hall Pearson Education |
| record_format | marc |
| spelling | 20000417d2000 0grey0105 ba eng Principles of marketing Frances Brassington, Stephen Pettitt 2nd ed. Harlow Financial Times Prentice Hall Pearson Education c2000 xx, 1079 p. fig., ill., tabl. 27 cm. Includes bibliographical references and index Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Διαχείριση προϊόντων Νέα προϊόντα Διοίκηση και οργάνωση Εμπορικά κανάλια Πώληση Προώθηση ΜΑΡΚΕΤΙΝΓΚ 658.8 Brassington Frances Pettitt Stephen Financial Times Prentice Hall Pearson Education GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000417 658.8 BRA 000012350 000012350 BK 23 1 |
| spellingShingle | Brassington Frances Pettitt Stephen Principles of marketing Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Διαχείριση προϊόντων Νέα προϊόντα Διοίκηση και οργάνωση Εμπορικά κανάλια Πώληση Προώθηση ΜΑΡΚΕΤΙΝΓΚ |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_full | Principles of marketing Frances Brassington, Stephen Pettitt |
| title_fullStr | Principles of marketing Frances Brassington, Stephen Pettitt |
| title_full_unstemmed | Principles of marketing Frances Brassington, Stephen Pettitt |
| title_short | Principles of marketing |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Διαχείριση προϊόντων Νέα προϊόντα Διοίκηση και οργάνωση Εμπορικά κανάλια Πώληση Προώθηση ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Διαχείριση προϊόντων Νέα προϊόντα Διοίκηση και οργάνωση Εμπορικά κανάλια Πώληση Προώθηση |