Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Financial Times Prentice Hall
Pearson Education |
| Edition: | 2nd ed. |
| Physical Description: | xx, 1079 p. fig., ill., tabl. 27 cm. |
|---|---|
| ISBN: | 0-273-64444-0 |