Business marketing strategy Concepts and applications
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin
|
MARC
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| 035 | |l 10008695 | ||
| 100 | |a 20000414d1995 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Business marketing strategy |e Concepts and applications |a V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty | |
| 210 | |a Chicago |c IRWIN |d c1995 | ||
| 215 | |a xiii, 354 p. |c fig., tabl. |d 24 cm. | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Νέα προϊόντα |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Διαχείριση προϊόντων | |
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| 700 | 1 | |a Rangan |b V. Kasturi | |
| 701 | 1 | |a Shapiro |b Benson P. | |
| 701 | 1 | |a Moriarty |b Rowland T. | |
| 709 | |a Irwin | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20000414 |h 658.802 RAN |p 000013034 |q 000013034 |t BK |y 23 |z 1 | ||
| 909 | |b 019835 | ||
| 960 | |a ΑΠΡΙΛΙΟΣ 2000 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545236622114816 |
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| author | Rangan V. Kasturi Shapiro Benson P. Moriarty Rowland T. |
| author_facet | Rangan V. Kasturi Shapiro Benson P. Moriarty Rowland T. |
| author_role | |
| author_sort | Rangan V. Kasturi |
| author_variant | r v k rvk s b p sbp m r t mrt |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.802 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 |
| format | Book |
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|
| id | lib2_1/14230 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-16910-1 |
| language | English |
| physical | xiii, 354 p. fig., tabl. 24 cm. |
| publishDate | 1995 |
| publisher | Irwin |
| record_format | marc |
| spelling | 20000414d1995 0grey0105 ba eng Business marketing strategy Concepts and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty Chicago IRWIN c1995 xiii, 354 p. fig., tabl. 24 cm. Includes index Μάρκετινγκ Διοίκηση και οργάνωση Νέα προϊόντα Διοίκηση και οργάνωση Διαχείριση προϊόντων Βιομηχανικό μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ 658.802 Rangan V. Kasturi Shapiro Benson P. Moriarty Rowland T. Irwin GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000414 658.802 RAN 000013034 000013034 BK 23 1 |
| spellingShingle | Rangan V. Kasturi Shapiro Benson P. Moriarty Rowland T. Business marketing strategy Concepts and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty Μάρκετινγκ Διοίκηση και οργάνωση Νέα προϊόντα Διοίκηση και οργάνωση Διαχείριση προϊόντων Βιομηχανικό μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| title | Business marketing strategy Concepts and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty |
| title_auth | Business marketing strategy Concepts and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty |
| title_full | Business marketing strategy Concepts and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty |
| title_fullStr | Business marketing strategy Concepts and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty |
| title_full_unstemmed | Business marketing strategy Concepts and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty |
| title_short | Business marketing strategy |
| title_sub | Concepts and applications |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Νέα προϊόντα Διοίκηση και οργάνωση Διαχείριση προϊόντων Βιομηχανικό μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Νέα προϊόντα Διοίκηση και οργάνωση Διαχείριση προϊόντων Βιομηχανικό μάρκετινγκ |