APA (7th ed.) Citation

Rangan V. Kasturi, Shapiro Benson P., & Moriarty Rowland T. (1995). Business marketing strategy: Concepts and applications. Irwin.

Chicago Style (17th ed.) Citation

Rangan V. Kasturi, Shapiro Benson P., and Moriarty Rowland T. Business Marketing Strategy: Concepts and Applications. Irwin, 1995.

MLA (8th ed.) Citation

Rangan V. Kasturi, et al. Business Marketing Strategy: Concepts and Applications. Irwin, 1995.