Principles and practice of marketing
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
McGraw-Hill
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| Έκδοση: | 2nd ed. |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/14191 | ||
| 010 | |a 0-07-709435-2 | ||
| 035 | |l 10008682 | ||
| 100 | |a 20000413d1998 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Principles and practice of marketing |f David Jobber | |
| 205 | |a 2nd ed. | ||
| 210 | |a London |c McGraw-Hill |d c1998 | ||
| 215 | |a xvii, 711 p. |c fig., tabl. |d 26 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Μάρκετινγκ |x Σχεδιασμός | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 606 | 0 | |a Ανταγωνισμός | |
| 606 | 0 | |a Καταναλωτική συμπεριφορά | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Jobber |b David | |
| 709 | |a McGraw-Hill | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20000413 |h 658.8 JOB |p 000013042 |q 000013042 |t BK |y 23 |z 1 | ||
| 909 | |b 019816 | ||
| 960 | |a ΑΠΡΙΛΙΟΣ 2000 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545236587511808 |
|---|---|
| author | Jobber David |
| author_facet | Jobber David |
| author_role | |
| author_sort | Jobber David |
| author_variant | j d jd |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 2nd ed. |
| format | Book |
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|
| id | lib2_1/14191 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-07-709435-2 |
| language | English |
| physical | xvii, 711 p. fig., tabl. 26 cm. |
| publishDate | 1998 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | 20000413d1998 0grey0105 ba eng Principles and practice of marketing David Jobber 2nd ed. London McGraw-Hill c1998 xvii, 711 p. fig., tabl. 26 cm. Includes bibliographical references and index Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Έρευνα αγοράς Ανταγωνισμός Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ 658.8 Jobber David McGraw-Hill GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000413 658.8 JOB 000013042 000013042 BK 23 1 |
| spellingShingle | Jobber David Principles and practice of marketing Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Έρευνα αγοράς Ανταγωνισμός Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ |
| title | Principles and practice of marketing |
| title_auth | Principles and practice of marketing |
| title_full | Principles and practice of marketing David Jobber |
| title_fullStr | Principles and practice of marketing David Jobber |
| title_full_unstemmed | Principles and practice of marketing David Jobber |
| title_short | Principles and practice of marketing |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Έρευνα αγοράς Ανταγωνισμός Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Έρευνα αγοράς Ανταγωνισμός Καταναλωτική συμπεριφορά |