Principles and practice of marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
McGraw-Hill
|
| Edition: | 2nd ed. |
| Physical Description: | xvii, 711 p. fig., tabl. 26 cm. |
|---|---|
| ISBN: | 0-07-709435-2 |
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
McGraw-Hill
|
| Edition: | 2nd ed. |
| Physical Description: | xvii, 711 p. fig., tabl. 26 cm. |
|---|---|
| ISBN: | 0-07-709435-2 |