Jobber David. (1998). Principles and practice of marketing (2nd ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationJobber David. Principles and Practice of Marketing. 2nd ed. McGraw-Hill, 1998.
MLA (8th ed.) CitationJobber David. Principles and Practice of Marketing. 2nd ed. McGraw-Hill, 1998.
Warning: These citations may not always be 100% accurate.