Marketing management
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
McGraw-Hill
|
| Έκδοση: | 2nd ed. |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/14075 | ||
| 010 | |a 0 07 709291 0 | ||
| 035 | |l 10008643 | ||
| 100 | |a 20000411d1998 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing management |f Geoff Lancaster, Lester Massingham | |
| 205 | |a 2nd ed. | ||
| 210 | |a London |c McGraw-Hill |d c1998 | ||
| 215 | |a x, 466 p. |c fig., tabl. |d 25 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 606 | 0 | |a Logistics | |
| 606 | 0 | |a Πώληση |x Διοίκηση και οργάνωση | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Lancaster |b Geoff | |
| 701 | 1 | |a Massingham |b Lester | |
| 709 | |a McGraw-Hill | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20000411 |h 658.8 LAN |p 000013031 |q 000013031 |t BK |y 23 |z 1 | ||
| 909 | |b 019812 | ||
| 960 | |a ΑΠΡΙΛΙΟΣ 2000 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545236469022720 |
|---|---|
| author | Lancaster Geoff Massingham Lester |
| author_facet | Lancaster Geoff Massingham Lester |
| author_role | |
| author_sort | Lancaster Geoff |
| author_variant | l g lg m l ml |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 2nd ed. |
| format | Book |
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|
| id | lib2_1/14075 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0 07 709291 0 |
| language | English |
| physical | x, 466 p. fig., tabl. 25 cm. |
| publishDate | 1998 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | 20000411d1998 0grey0105 ba eng Marketing management Geoff Lancaster, Lester Massingham 2nd ed. London McGraw-Hill c1998 x, 466 p. fig., tabl. 25 cm. Includes bibliographical references and index Μάρκετινγκ Έρευνα αγοράς Logistics Πώληση Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ 658.8 Lancaster Geoff Massingham Lester McGraw-Hill GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000411 658.8 LAN 000013031 000013031 BK 23 1 |
| spellingShingle | Lancaster Geoff Massingham Lester Marketing management Μάρκετινγκ Έρευνα αγοράς Logistics Πώληση Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing management |
| title_auth | Marketing management |
| title_full | Marketing management Geoff Lancaster, Lester Massingham |
| title_fullStr | Marketing management Geoff Lancaster, Lester Massingham |
| title_full_unstemmed | Marketing management Geoff Lancaster, Lester Massingham |
| title_short | Marketing management |
| topic | Μάρκετινγκ Έρευνα αγοράς Logistics Πώληση Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Έρευνα αγοράς Logistics Πώληση Διοίκηση και οργάνωση |