APA (7th ed.) Citation

Lancaster Geoff & Massingham Lester. (1998). Marketing management (2nd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Lancaster Geoff and Massingham Lester. Marketing Management. 2nd ed. McGraw-Hill, 1998.

MLA (8th ed.) Citation

Lancaster Geoff and Massingham Lester. Marketing Management. 2nd ed. McGraw-Hill, 1998.

Warning: These citations may not always be 100% accurate.