Services marketing integrating customer focus across the firm
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin/McGraw-Hill
|
| Έκδοση: | 3rd ed. |
MARC
| LEADER | 00000cam a22000001 4500 | ||
|---|---|---|---|
| 001 | 1/14029 | ||
| 010 | |a 0-07-247142-5 |b alk. paper | ||
| 010 | |a 0-07-119914-4 |b international ed.: alk. paper | ||
| 035 | |l 10015148 | ||
| 100 | |a 20121112d2003 y0grey010503 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Services marketing |e integrating customer focus across the firm |f Valarie A. Zeithaml, Mary Jo Bitner | |
| 205 | |a 3rd ed. | ||
| 210 | |a Boston |c McGraw-Hill |d 2003 | ||
| 215 | |a xx, 668 p. |c fig., tabl. |d 25 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Επιχειρήσεις παροχής υπηρεσιών |x Μάρκετινγκ | |
| 606 | 0 | |a Εξυπηρέτηση πελατών | |
| 606 | 0 | |a Μάρκετινγκ | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Zeithaml |b Valarie A. |4 070 | |
| 701 | 1 | |a Bitner |b Mary Jo |4 070 | |
| 709 | |a Irwin/McGraw-Hill | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20121025 |h 658.8 ZEI |p 000036720 |q 000036720 |t BK |y 23 |z 1 | ||
| 852 | |a INST |b LIBRARY |e 20121025 |h 658.8 ZEI |p 000036726 |q 000036726 |t BK |y 0 |z 2 | ||
| 909 | |b 033648 | ||
| 909 | |b 033653 (c.2) | ||
| 960 | |a ΟΚΤΩΒΡΙΟΣ 2012 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545236534034433 |
|---|---|
| author | Zeithaml Valarie A. Bitner Mary Jo |
| author_facet | Zeithaml Valarie A. Bitner Mary Jo |
| author_role | 070 070 |
| author_sort | Zeithaml Valarie A. |
| author_variant | z v a zva b m j bmj |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 3rd ed. |
| format | Book |
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|
| id | lib2_1/14029 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-07-247142-5 0-07-119914-4 |
| language | English |
| physical | xx, 668 p. fig., tabl. 25 cm. |
| publishDate | 2003 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| spelling | 20121112d2003 y0grey010503 ba eng Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner 3rd ed. Boston McGraw-Hill 2003 xx, 668 p. fig., tabl. 25 cm. Includes bibliographical references and index Επιχειρήσεις παροχής υπηρεσιών Μάρκετινγκ Εξυπηρέτηση πελατών Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ 658.8 Zeithaml Valarie A. 070 Bitner Mary Jo 070 Irwin/McGraw-Hill GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20121025 658.8 ZEI 000036720 000036720 BK 23 1 INST LIBRARY 20121025 658.8 ZEI 000036726 000036726 BK 0 2 |
| spellingShingle | Zeithaml Valarie A. Bitner Mary Jo Services marketing integrating customer focus across the firm Επιχειρήσεις παροχής υπηρεσιών Μάρκετινγκ Εξυπηρέτηση πελατών Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| title | Services marketing integrating customer focus across the firm |
| title_auth | Services marketing integrating customer focus across the firm |
| title_full | Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner |
| title_fullStr | Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner |
| title_full_unstemmed | Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner |
| title_short | Services marketing |
| title_sub | integrating customer focus across the firm |
| topic | Επιχειρήσεις παροχής υπηρεσιών Μάρκετινγκ Εξυπηρέτηση πελατών Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Επιχειρήσεις παροχής υπηρεσιών Μάρκετινγκ Εξυπηρέτηση πελατών Μάρκετινγκ |