APA (7th ed.) Citation

Zeithaml Valarie A. & Bitner Mary Jo. (2003). Services marketing: Integrating customer focus across the firm (3rd ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Zeithaml Valarie A. and Bitner Mary Jo. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. Irwin/McGraw-Hill, 2003.

MLA (8th ed.) Citation

Zeithaml Valarie A. and Bitner Mary Jo. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. Irwin/McGraw-Hill, 2003.