APA (7th ed.) Citation

Saker Jim & Smith Gareth. (1997). European casebook on principles of marketing. Prentice Hall.

Chicago Style (17th ed.) Citation

Saker Jim and Smith Gareth. European Casebook on Principles of Marketing. Prentice Hall, 1997.

MLA (8th ed.) Citation

Saker Jim and Smith Gareth. European Casebook on Principles of Marketing. Prentice Hall, 1997.

Warning: These citations may not always be 100% accurate.