Marketing research A problem - solving approach
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
McGraw-Hill
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| Series: | The Irwin/McGraw-Hill Series in Marketing |
| Physical Description: | xii, 737 p. fig., tabl. 26 cm. 1 computer disk |
|---|---|
| ISBN: | 0-07-115862-6 |