Sudman Seymour & Blair Edward. (1998). Marketing research: A problem - solving approach. McGraw-Hill.
Chicago Style (17th ed.) CitationSudman Seymour and Blair Edward. Marketing Research: A Problem - Solving Approach. McGraw-Hill, 1998.
MLA (8th ed.) CitationSudman Seymour and Blair Edward. Marketing Research: A Problem - Solving Approach. McGraw-Hill, 1998.
Warning: These citations may not always be 100% accurate.