Quantitative analysis in marketing management
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Wiley, J.
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/13908 | ||
| 010 | |a 0-471-96430-1 | ||
| 035 | |l 10008587 | ||
| 100 | |a 20000330d1998 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Quantitative analysis in marketing management |f Luiz Moutinho, Mark Goode and Fiona Davies | |
| 210 | |a Chichester |c John Wiley |d c1998 | ||
| 215 | |a x, 331 p. |c fig., tabl. |d 23 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση |x Στατιστικές μέθοδοι | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση |x Μαθηματικά μοντέλα | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.800 151 | ||
| 700 | 1 | |a Moutinho |b Luiz | |
| 701 | 1 | |a Goode |b Mark | |
| 701 | 1 | |a Davies |b Fiona | |
| 709 | |a Wiley, J. | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20000404 |h 658.800 151 MOU |p 000013186 |q 000013186 |t BK |y 23 |z 1 | ||
| 909 | |b 019689 | ||
| 960 | |a ΑΠΡΙΛΙΟΣ 2000 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545236422885377 |
|---|---|
| author | Moutinho Luiz Goode Mark Davies Fiona |
| author_facet | Moutinho Luiz Goode Mark Davies Fiona |
| author_role | |
| author_sort | Moutinho Luiz |
| author_variant | m l ml g m gm d f df |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.800151 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.800 151 |
| dewey-search | 658.800 151 |
| dewey-sort | 3658.800 3151 |
| dewey-tens | 650 |
| format | Book |
| fullrecord | {"leader":"01099nam a2200277 i 4500","fields":[{"001":"1/13908"},{"010":{"subfields":[{"a":"0-471-96430-1"}],"ind1":" ","ind2":" "}},{"035":{"subfields":[{"l":"10008587"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"20000330d1998 0grey0105 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":"0","ind2":" "}},{"200":{"subfields":[{"a":"Quantitative analysis in marketing management"},{"f":"Luiz Moutinho, Mark Goode and Fiona Davies"}],"ind1":"1","ind2":" "}},{"210":{"subfields":[{"a":"Chichester"},{"c":"John Wiley"},{"d":"c1998"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"x, 331 p."},{"c":"fig., tabl."},{"d":"23 cm."}],"ind1":" ","ind2":" "}},{"320":{"subfields":[{"a":"Includes bibliographical references and index"}],"ind1":" ","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"},{"x":"\u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7"},{"x":"\u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03b9"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"},{"x":"\u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7"},{"x":"\u039c\u03b1\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1"}],"ind1":"0","ind2":" "}},{"615":{"subfields":[{"a":"\u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a"}],"ind1":" ","ind2":" "}},{"676":{"subfields":[{"a":"658.800 151"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Moutinho"},{"b":"Luiz"}],"ind1":" ","ind2":"1"}},{"701":{"subfields":[{"a":"Goode"},{"b":"Mark"}],"ind1":" ","ind2":"1"}},{"701":{"subfields":[{"a":"Davies"},{"b":"Fiona"}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"Wiley, J."}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"g":"AACR2"}],"ind1":" ","ind2":"0"}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20000404"},{"h":"658.800 151 MOU"},{"p":"000013186"},{"q":"000013186"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"019689"}],"ind1":" ","ind2":" "}},{"960":{"subfields":[{"a":"\u0391\u03a0\u03a1\u0399\u039b\u0399\u039f\u03a3 2000"}],"ind1":" ","ind2":" "}}]}
|
| id | lib2_1/13908 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-471-96430-1 |
| language | English |
| physical | x, 331 p. fig., tabl. 23 cm. |
| publishDate | 1998 |
| publisher | Wiley, J. |
| record_format | marc |
| spelling | 20000330d1998 0grey0105 ba eng Quantitative analysis in marketing management Luiz Moutinho, Mark Goode and Fiona Davies Chichester John Wiley c1998 x, 331 p. fig., tabl. 23 cm. Includes bibliographical references and index Μάρκετινγκ Διοίκηση και οργάνωση Στατιστικές μέθοδοι Μάρκετινγκ Διοίκηση και οργάνωση Μαθηματικά μοντέλα ΜΑΡΚΕΤΙΝΓΚ 658.800 151 Moutinho Luiz Goode Mark Davies Fiona Wiley, J. GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000404 658.800 151 MOU 000013186 000013186 BK 23 1 |
| spellingShingle | Moutinho Luiz Goode Mark Davies Fiona Quantitative analysis in marketing management Μάρκετινγκ Διοίκηση και οργάνωση Στατιστικές μέθοδοι Μάρκετινγκ Διοίκηση και οργάνωση Μαθηματικά μοντέλα ΜΑΡΚΕΤΙΝΓΚ |
| title | Quantitative analysis in marketing management |
| title_auth | Quantitative analysis in marketing management |
| title_full | Quantitative analysis in marketing management Luiz Moutinho, Mark Goode and Fiona Davies |
| title_fullStr | Quantitative analysis in marketing management Luiz Moutinho, Mark Goode and Fiona Davies |
| title_full_unstemmed | Quantitative analysis in marketing management Luiz Moutinho, Mark Goode and Fiona Davies |
| title_short | Quantitative analysis in marketing management |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Στατιστικές μέθοδοι Μάρκετινγκ Διοίκηση και οργάνωση Μαθηματικά μοντέλα ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Στατιστικές μέθοδοι Μάρκετινγκ Διοίκηση και οργάνωση Μαθηματικά μοντέλα |