Sirgy M. Joseph. (1998). Integrated marketing communications: A systems approach. Prentice Hall.
Chicago Style (17th ed.) CitationSirgy M. Joseph. Integrated Marketing Communications: A Systems Approach. Prentice Hall, 1998.
MLA (8th ed.) CitationSirgy M. Joseph. Integrated Marketing Communications: A Systems Approach. Prentice Hall, 1998.
Warning: These citations may not always be 100% accurate.