Advertising and promotion an integrated marketing communications perspective
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
|
| Edition: | 4th ed. |
| Series: | Irwin/McGraw-Hill Series in Marketing |
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
|
| Edition: | 4th ed. |
| Series: | Irwin/McGraw-Hill Series in Marketing |