Advertising and promotion an integrated marketing communications perspective
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin/McGraw-Hill
|
| Έκδοση: | 4th ed. |
| Σειρά: | Irwin/McGraw-Hill Series in Marketing |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/1351 | ||
| 010 | |a 0-256-21899-4 | ||
| 035 | |l 10009890 | ||
| 100 | |a 20000918d1998 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Advertising and promotion |e an integrated marketing communications perspective |f George E. Belch & Michael A. Belch | |
| 205 | |a 4th ed. | ||
| 210 | |a Boston |c Irwin/McGraw-Hill |d c1998 | ||
| 215 | |a xxii, 762 p. |c ill., tabl. |d 29 cm. | ||
| 225 | 2 | |a Irwin/McGraw-Hill Series in Marketing | |
| 320 | |a Bibliography: p.725-743 | ||
| 320 | |a Includes index | ||
| 410 | 0 | |t The Irwin/McGraw-Hill Series in Marketing | |
| 606 | 0 | |a Διαφήμιση | |
| 606 | 0 | |a Πώληση |x Προώθηση | |
| 606 | 0 | |a Επικοινωνία στο μάρκετινγκ | |
| 615 | |a ΔΙΑΦΗΜΙΣΗ | ||
| 676 | |a 659.1 | ||
| 700 | 1 | |a Belch |b George E. |f 1951- |4 070 | |
| 701 | 1 | |a Belch |b Michael A. |4 070 | |
| 709 | |a Irwin/McGraw-Hill | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20001211 |h 659.1 BEL |p 000022698 |q 000022698 |t BK |y 0 |z 2 | ||
| 852 | |a INST |b LIBRARY |e 20001211 |h 659.1 BEL |p 000022699 |q 000022699 |t BK |y 23 |z 1 | ||
| 901 | |a ΦΑΣΗ 11 | ||
| 909 | |b 021544 | ||
| 909 | |b 021545 (c.2) | ||
| 960 | |a ΣΕΠΤΕΜΒΡΙΟΣ 2000 | ||
| 970 | |a ΠΑΝΤΖΑΛΗ |b ΣΟΦΙΑ |z 2000-09 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545236048543744 |
|---|---|
| author | Belch George E. 1951- Belch Michael A. |
| author_facet | Belch George E. 1951- Belch Michael A. |
| author_role | 070 070 |
| author_sort | Belch George E. 1951- |
| author_variant | b g e bge b m a bma |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 659.1 |
| dewey-hundreds | 600 |
| dewey-ones | 659 |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 |
| edition | 4th ed. |
| format | Book |
| fullrecord | {"leader":"01380cam a2200373 i 4500","fields":[{"001":"1/1351"},{"010":{"subfields":[{"a":"0-256-21899-4"}],"ind1":" ","ind2":" "}},{"035":{"subfields":[{"l":"10009890"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"20000918d1998 0grey0105 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":"0","ind2":" "}},{"200":{"subfields":[{"a":"Advertising and promotion"},{"e":"an integrated marketing communications perspective"},{"f":"George E. Belch & Michael A. Belch"}],"ind1":"1","ind2":" "}},{"205":{"subfields":[{"a":"4th ed."}],"ind1":" ","ind2":" "}},{"210":{"subfields":[{"a":"Boston"},{"c":"Irwin/McGraw-Hill"},{"d":"c1998"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"xxii, 762 p."},{"c":"ill., tabl."},{"d":"29 cm."}],"ind1":" ","ind2":" "}},{"225":{"subfields":[{"a":"Irwin/McGraw-Hill Series in Marketing"}],"ind1":"2","ind2":" "}},{"320":{"subfields":[{"a":"Bibliography: p.725-743"}],"ind1":" ","ind2":" "}},{"320":{"subfields":[{"a":"Includes index"}],"ind1":" ","ind2":" "}},{"410":{"subfields":[{"t":"The Irwin/McGraw-Hill Series in Marketing"}],"ind1":" ","ind2":"0"}},{"606":{"subfields":[{"a":"\u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u03a0\u03ce\u03bb\u03b7\u03c3\u03b7 "},{"x":"\u03a0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c3\u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"}],"ind1":"0","ind2":" "}},{"615":{"subfields":[{"a":"\u0394\u0399\u0391\u03a6\u0397\u039c\u0399\u03a3\u0397"}],"ind1":" ","ind2":" "}},{"676":{"subfields":[{"a":"659.1"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Belch"},{"b":"George E."},{"f":"1951-"},{"4":"070"}],"ind1":" ","ind2":"1"}},{"701":{"subfields":[{"a":"Belch"},{"b":"Michael A."},{"4":"070"}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"Irwin/McGraw-Hill"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. - \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"g":"AACR2"}],"ind1":" ","ind2":"0"}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20001211"},{"h":"659.1 BEL"},{"p":"000022698"},{"q":"000022698"},{"t":"BK"},{"y":"0"},{"z":"2"}],"ind1":" ","ind2":" "}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20001211"},{"h":"659.1 BEL"},{"p":"000022699"},{"q":"000022699"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"901":{"subfields":[{"a":"\u03a6\u0391\u03a3\u0397 11"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"021544"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"021545 (c.2)"}],"ind1":" ","ind2":" "}},{"960":{"subfields":[{"a":"\u03a3\u0395\u03a0\u03a4\u0395\u039c\u0392\u03a1\u0399\u039f\u03a3 2000"}],"ind1":" ","ind2":" "}},{"970":{"subfields":[{"a":"\u03a0\u0391\u039d\u03a4\u0396\u0391\u039b\u0397"},{"b":"\u03a3\u039f\u03a6\u0399\u0391"},{"z":"2000-09"}],"ind1":" ","ind2":" "}}]}
|
| id | lib2_1/1351 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-21899-4 |
| language | English |
| physical | xxii, 762 p. ill., tabl. 29 cm. |
| publishDate | 1998 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| series2 | Irwin/McGraw-Hill Series in Marketing |
| spelling | 20000918d1998 0grey0105 ba eng Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch 4th ed. Boston Irwin/McGraw-Hill c1998 xxii, 762 p. ill., tabl. 29 cm. Irwin/McGraw-Hill Series in Marketing Bibliography: p.725-743 Includes index The Irwin/McGraw-Hill Series in Marketing Διαφήμιση Πώληση Προώθηση Επικοινωνία στο μάρκετινγκ ΔΙΑΦΗΜΙΣΗ 659.1 Belch George E. 1951- 070 Belch Michael A. 070 Irwin/McGraw-Hill GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20001211 659.1 BEL 000022698 000022698 BK 0 2 INST LIBRARY 20001211 659.1 BEL 000022699 000022699 BK 23 1 |
| spellingShingle | Belch George E. 1951- Belch Michael A. Advertising and promotion an integrated marketing communications perspective Διαφήμιση Πώληση Προώθηση Επικοινωνία στο μάρκετινγκ ΔΙΑΦΗΜΙΣΗ |
| title | Advertising and promotion an integrated marketing communications perspective |
| title_auth | Advertising and promotion an integrated marketing communications perspective |
| title_full | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_fullStr | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_full_unstemmed | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_short | Advertising and promotion |
| title_sub | an integrated marketing communications perspective |
| topic | Διαφήμιση Πώληση Προώθηση Επικοινωνία στο μάρκετινγκ ΔΙΑΦΗΜΙΣΗ |
| topic_facet | Διαφήμιση Πώληση Προώθηση Επικοινωνία στο μάρκετινγκ |